🎓 Prepared by students from Boğaziçi University

What is Negotiating and Bargaining?

Negotiating and bargaining is the process of reaching an agreement where both parties gain something they want. It involves discussion, compromise, and strategic thinking to find middle ground. Used in sales, employment, contracts, and daily transactions, negotiation skills create win-win outcomes.

Short answer

Negotiating and bargaining is the art of exchanging offers and counter-offers to reach a mutually acceptable deal. Success comes from understanding both sides' priorities and finding creative compromises.

Win-Lose vs Win-Win Negotiation
Competitive (Win-Lose)
  • One side gains more
  • Other side feels disadvantaged
  • Relationship suffers
  • May not agree at all
Collaborative (Win-Win)
  • Both sides gain something
  • Both feel respected
  • Relationship strengthens
  • Sustainable agreement
01

Step-by-step worked examples

A job seeker negotiates salary with an employer offering $60,000.

Seeker's initial ask: $75,000. Employer counters: $62,000. After discussing role responsibility and market rates, they agree on $68,000. Both sides feel heard.

A customer wants to buy a used car listed at $15,000.

Customer offers $12,000 based on mileage and repairs needed. Seller counters $14,500. After negotiating trade-in value and warranty, they settle at $13,500. Both gain value.

Two business partners divide profit shares (50-50 vs. 60-40).

Partner A suggests 60-40 based on capital invested. Partner B counters 50-50 based on sweat equity. They agree on 55-45 with profit-sharing conditions. Both feel the split is fair.
02

Flashcards

03

Quick quiz

Q1.The main goal of win-win negotiation is…

Correct answer: B. Win-win means both parties achieve their core objectives and feel respected.

Q2.What should you do BEFORE negotiating?

Correct answer: B. BATNA (Best Alternative to Negotiated Agreement) gives you strength and clarity.

Q3.If the other party rejects your first offer, you should…

Correct answer: B. A counter-offer keeps dialogue open and moves toward agreement.

Q4.What's a 'trade-off' in negotiation?

Correct answer: B. Trade-offs let each side win on what matters most to them.
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04

Common mistakes

Starting too high or too low without research — makes you look unrealistic.Correct: Base your opening offer on market data and your BATNA.

Revealing your 'walk-away' price too early.Correct: Keep your bottom line private until late in negotiation.

Viewing negotiation as a battle to win.Correct: Frame it as problem-solving together — you both benefit from a fair deal.

Ignoring the other party's interests.Correct: Ask questions to understand what they really need — creative solutions emerge.

05

FAQ

What is negotiating and bargaining?

The process of reaching a mutually acceptable agreement through discussion, compromise, and strategic exchange of offers.

How do you negotiate effectively?

Prepare with market research, listen actively to understand their priorities, propose trades where both sides win, and be willing to walk away if terms are unfair.

What is a BATNA in negotiation?

Best Alternative To Negotiated Agreement — your strongest option if talks fail. Knowing it gives you confidence and leverage.

When is negotiation complete?

When both sides agree on terms they feel are fair and sustainable. Handshakes and signed contracts follow.

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